Symbiotic Corporate Altruism? I liked this article about Spotify, not just because I’m an avid user, but also because of this: “We know that we’re only going to be successful as a company if the music industry is successful. That’s why we don’t think of ourselves as just the R&D department of Spotify – but actually as the R&D department […]» Read more
“That’s my birthday too!” Ever met someone who has the same birthday as you? Thought it a bit of a coincidence? Well, if there are 23 people in a room there is >50% chance of 2 people sharing the same birthday. Take this brilliant interactive birthday paradox for a spin yourself. Now if only there was a mathematical reduction for people […]» Read more
When Tas (Anthony Tasgal) presented at our Power of Storytelling event in March, he made the case that we live in a DRIP world. One where we can feel overwhelmed with the sheer amount of data that is available to us, and the issues we then face in distilling it all into something that feels meaningful and digestible… which often means […]» Read more
Light : Glue : Web A fantastic explanation of how stories can be used in a number of different ways. As light: “to illuminate the past, present and future” As glue: “for building community through empathy and coherence” And as a web: “to reauthor the web of narratives we live in” Genuinely brilliant. Delivering the story Russell Davies highlighted another […]» Read more
We were lucky enough to have Richard Shotton, author of The Choice Factory, present at our Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the […]» Read more
In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even she admits to not always […]» Read more
In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego. Stuart talked to us about how Lego uses storytelling to its commercial benefit. It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV. Here’s an excerpt: We’re […]» Read more
How much have I missed whilst staring down?
How much have we all missed?
It’s time to start looking up.» Read more
UK – March/April 2018 This first video in a 3 part study highlighting the categories that consumer think will be affected by the Sugar Levy being introduced in the UK in April 2018. It’s quite an eye opener. Watch out categories outside of Soft Drinks! The consumer has not been educated in what the levy includes, so it potentially could […]» Read more
More ritual, less routine Gareth Kay highlights how brands seem to have lost their focus on the importance of rituals and tend to confuse them with routine. One is about informed intent, the other simply about function. So how might brands build new rituals? “Well perhaps the first thing we can examine is how people already live their lives.” Oh yes. […]» Read more