How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, soap and chocolate? We certainly couldn’t name any outside of the spreads. And yet, in our recent study into veganism, many respondents pinpointed palm oil as an emerging foe. Were they, like us, blinkered by […]» Read more
How much have I missed whilst staring down?
How much have we all missed?
It’s time to start looking up.» Read more
If we aren’t bricking it, we aren’t trying hard enough.» Read more
We’re looking for more who are willing for us to visit them for an hour or so. We want to see where you work, hear what you do and understand your average day. What do you enjoy? What are your goals? Where can we help?
Above: The turtleneck twins on the most recent Watch Me Think school trip» Read more
Getting into the creative groove can be, well, thoroughly ungroovy. So here are some ways to coax back your mojo.» Read more
There’s no excuse these days. Watching the real experience and behaviour of consumers must be at the heart of any CX process. It can now be achieved with small sample sizes and at minimal cost.» Read more
That’s a wrap (or is it a wrapping?) for the 2017 Student Packaging Designer of the Year awards.» Read more
Stereotypical views of older people are preventing marketers from communicating effectively with them. Jenny Hearne, head of thinkers’ thoughts at behavioural research agency Watch Me Think, uncovers their views and aspirations through an in-depth qualitative study.» Read more
Content farms on ring roads and bypasses churn out heaps of junk for what, even recently, were reasonable media companies. So a legion of DIY pollsters bombard everyone – not just these poor millennials – with pointless, relentlessly devaluing and utterly ignorable polls.» Read more