You may or may not have heard of haul videos. Haul videos are essentially people (consumers) uploading videos on what they have bought from the shops – talking about what they bought and why they like it (the benefit of these for the marketer is that they are rarely negative – why would you buy something you don’t want). Best of found here…
There are some frightening statistics – two sisters (the Queen Haulers) Elle and Blair have had over 75 million views (yes, you read that right) for their Haul videos.
John over at Brand Autopsy has had some fun with it, but in all seriousness, there is clearly a demand here for what they are providing. The question is how much value and insight this gives to an organisation – but perhaps more importantly if it was harnessed in a different more structured way how would this value change?