Love, Hell and Sensation Transference

Sensation transference

Here’s a great anecdote about Lois Cheskin and ‘sensation transference’.

It’s about saying vs. doing. And margarine. We have mentioned both in the past 😉

Around how we must spend more time on the emotional and incidental, rather than the supposedly important and rational.

Nicely put. We’re here when you need us!

Him (again)

We very much enjoyed (again) Russell Davies writing (again) about powerpoint, in particular his description of what slides are: a series of great posters.

The creative freedom, he suggests, of allowing different typographic decisions on each slide, go against what many will be told by their communication teams. Never mind The Brand Police [scared].

I love it. He’s right.

I’ve seen some excellent presentations in my time, but I can’t say I’ve ever turned around and said: fair play, they used the same font throughout – well done.

He highlights the article with a lovely execution from Bret Victor to show how far through the presentation the viewers are. No slide numbers . Much cooler than that.

Talking of PPT, if you’re a real presentation geek then this, on the origins of PPT, gives some surprising but excellent history lessons on this most heavily used tool.

Still here?

You’re a busy person.

You may not be reading this. But of course you are 🙂

As such, we’ve achieved something.

But how have we done it, I don’t hear you ask?

Well, we read this.

Avoiding the definition of Hell

“On your last day on earth, the person you became will meet the person you could have become.”

Regrets? I’ve had a few.

Circulated through HQ earlier this week with everyone taking a good read was this article on the value of compound time activities.

It made me (and a few others) sit up and think about how we live our lives.

On that note, personal development is something we’re very focused on here. And giving feedback is always a challenge. But this is a useful guide for anyone who could use help on giving it (me included) on timing, structure, focus.

You don’t have to love me

Who doesn’t want to be liked?

If I’m being honest, I don’t mind either way. I have never relied on it throughout my career. Instead focusing on delivering an efficient and reliable offering.

It’s worked so far. But Faris explores how brands and advertising might want to focus more on being liked, than being loved.

Can adverts actually be successful and unpopular? (Spoiler alert: yes.)

The brief? Do it.

Browsing some of my favourite old links, I came across this on Letters of Note: written by Mick Jagger to Andy Warhol. It’s about artwork for their (the Stone’s) album. Possibly the greatest brief that anyone will ever receive:

 ‘I leave it in your capable hands, and just tell us how much.’

Saying that, the final line in there has to be my favourite.

Procurement anyone? Ace.

In praise of Zzzzz

Finally, via Ian Fitzpatrick, people sleeping in museums.

Something quite calming about these pictures.

I’m off to the Tate.

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